The last 12 months have been an extremely exciting time for VR – and we’re looking forward to an even bigger 2018…
2017: A big year for VR
With Blade Runner back in cinemas and Stranger Things on everyone’s TV – both with accompanying immersive VR experiences – there was a futuristic feel to pop culture in 2017. The Venice International Film Festival included a specific category for VR films and thousands of Star Wars fans were taken on an immersive intergalactic journey, thanks to pop-up VR pioneers The Void.
Meanwhile in real life, Mark Zuckerberg announced his intention of getting ‘1 billion users in VR’ at the Oculus Connect conference and DigiCapital forecast 352m active VR users by 2021.
Sales of VR headsets gathered pace dramatically towards the end of the year, assisted by punchy festive offers from the leading hardware brands. And this trend looks set to continue, thanks to the launch of standalone headsets – which don’t require a phone or a PC to power them and will bring VR to millions more users early in 2018.
2018: A big year for MelodyVR
Now – with our launch date just around the corner, we’re getting ready to show the world a whole new way to experience music.
We’ve inked deals with Universal Music Group, Sony Music Entertainment, Jay Z’s Roc Nation label, Warner Music Group and Microsoft Corporation. And we’ve built an incredible line-up of content in virtual reality – including performances from some of the world’s most recognisable artists.
We’ve also produced a global first – a VR meet-and-greet with cult sensation Poppy that gives fans the chance to step inside the singer’s unique interactive world. Over the next 12 months, we’ll be releasing even more groundbreaking ways to bring fans closer to the artists they love – so stay tuned for all our latest news…
“2018 is the year we’ll launch MelodyVR to the public, and give music-lovers a whole new way to connect with their favourite artists. It’s been a long time in the making – and we can’t wait to show the world.”
Anthony Matchett – CEO (MelodyVR)