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Ben Samuels joins MelodyVR as President and General Manager – North America

Heading up MelodyVR’s U.S. operation.

Ben Samuels joins the MelodyVR team from Bkstg, the fan engagement app backed by Scooter Braun Projects, LiveNation and Three Six Zero. As Senior Vice President of Business Development and Artist Revenue – and one of the platform’s original founders – he signed hundreds of top tier artists to the app.

Ben will take charge of artist relations in North America – initially focussing on L.A., New York, Miami and Nashville from his base in Los Angeles.

“Ben brings a wealth of experience to the team, including longstanding relationships with artists, management, and labels, as well as a background in creating new and forward thinking revenue models. I look forward to working even more closely with him as we continue our global expansion and open further offices across the United States and beyond.”

– Anthony Matchett, CEO (MelodyVR)

“I’ve been dreaming about the endless possibilities of VR for many years. I’m thrilled to join the MelodyVR team, which truly is at the forefront of this exciting movement. Virtual concerts and experiences will not only introduce a new revenue stream to the music industry but will provide fans with otherwise unattainable experiences. Imagine hanging in the green room with your favorite artists before they perform at Madison Square Garden, enjoying an entire show from the perspective of the band, or attending a festival across the country without leaving your living room. VR opens up a new world of fun, inspiring, and even emotional experiences.”

– Ben Samuels, President and General Manager – North America (MelodyVR)