Lite version of MelodyVR to roll out across 600 O2 stores

Activation areas now live in 42 concept stores to preview the first-ever dedicated virtual reality music platform

We’re delighted to announce a partnership with Germany’s biggest mobile comms provider – Telefónica. More than 600 O2 stores, and 42 concept stores, across Germany will showcase a lite version of the MelodyVR app, giving thousands of German customers the exciting opportunity to try out the platform before anyone else.

The lite app will feature performances from the likes of Kygo, The Who and the London Symphony Orchestra.