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MelodyVR and Universal Music Group to produce ground-breaking virtual reality music experiences

We are delighted to announce a deal with Universal Music Group (UMG) to co-produce and distribute VR music experiences with artists from the huge Universal roster.

From sell-out concerts and live performances, to VR music videos and intimate peeks behind-the-scenes, the new agreement will help us give fans otherwise unobtainable access to the world’s most popular artists.

We’ll make this rich library of experiences available on all major virtual reality and mobile devices when the MelodyVR app launches later this year.

“We’re incredibly excited to announce our agreement with Universal Music and look forward to working with their acclaimed roster of artists to create even more amazing VR experiences. We’re proud to feature Universal Music artists on the MelodyVR platform and we can’t wait to show music fans across the globe what we’ve been creating together.”

– Anthony Matchett, CEO (MelodyVR)

“At Universal Music, virtual reality is one of several exciting new arenas, enabled by the evolution of technology, which we are developing for our artists to create deeper connections with their fans. Given the depth of engagement possible with VR, many of our artists are interested in producing more of this content and we have a robust pipeline of projects coming soon. We’re excited to work with MelodyVR to make these incredible new experiences available on their platform.”

– Michael Nash, Executive Vice President, Digital Strategy (UMG)