The partnership signals a major commitment to virtual reality from Warner Music Group.
We’ve just announced a worldwide partnership for virtual reality (VR) content creation with Warner Music Group. This first-of-its-kind deal will see us join with the major label to release a wealth of VR music experiences, both recorded and live streamed, with artists from their roster.
We’ll help to bring Warner Music artists and their fans closer together than ever before, putting MelodyVR users on stage at sold old shows, backstage in the dressing room, or in the recording studio with their favourite artists.
In 2017, we’ll release a number of exclusive experiences on the MelodyVR app, including a library of content created with Warner artists throughout 2015 and 2016.
“We’re incredibly pleased to be working with WMG to create revolutionary content. MelodyVR was founded with the vision of providing music fans with a new and immersive way of engaging with the artists that they love. Whether we’re providing a fan with access to an exclusive one-on-one performance or a VR live-stream of a sold out concert, I’m pleased that our vision is also shared by Warner Music. I believe that our recent licensing agreement cements WMG’s commitment to virtual reality as well as their dedication to supporting new technologies. We look forward to working even more closely with Warner Music artists over the coming years and to creating even more compelling experiences for their fans.”
– Anthony Matchett, CEO (MelodyVR)
“Warner Music Group is constantly exploring new avenues for connecting our artists with their audiences, and virtual reality presents tremendous, forward-thinking possibilities for heightened musical experiences and new forms of storytelling. MelodyVR is a trailblazer of its industry, and passionate about what it does, and we can’t wait to show fans what we’re able to create together.”
– Ole Obermann, Chief Digital Officer & Executive Vice President, Business Development (WMG)