MelodyVR set to extend its market leading position around the world
From our CEO, Anthony Matchett:
“MelodyVR was founded with the simple vision of enabling music fans across the globe to connect with the artists they love via next-generation technologies, enabling consumers to virtually stand on stage at any concert or in the recording studio with their favourite artists.
Since founding the business three years ago, the VR market today is near incomparable. Hardware manufacturers such as Facebook, Samsung, Sony, Microsoft and Google have all shipped VR hardware and many are in the process of launching new or updated VR devices. Over the last three years, we’ve seen VR user numbers increase from under 200,000 prototype devices to over 6.5 million units worldwide, looking ahead to the next three years, market research estimates that there will be over 225 million VR devices in consumer hands. Just as MTV conquered with video in the 90s and Spotify has redefined music consumption throughout the last decade, MelodyVR’s goal is to deliver the next generation of music content to fans.
The proceeds of our recent fundraise will be used to fuel the global expansion of our business, to reach more artists, more partners and in turn, more consumers. We’ll be investing further capital into our original content as we seek to grow our vast library of once-in-a-lifetime experiences. We’ll also be investing into additional resourcing and staff on a global basis, aiming to attract even more of the best talent in the UK, as well as throughout US offices in Los Angeles, New York, Miami and Nashville, as well as in other music industry epicentres, worldwide. This has started with the recent appointment of Ben Samuels as President and General Manager – North America, who joins MelodyVR from Bkstg, the fan engagement app backed by Scooter Braun Projects, Live Nation and Three Six Zero. As a member of the founding team, Samuels was responsible for artist relations and for signing hundreds of top tier artists to the platform.
I’m pleased to announce the promotion of Nikki Lambert to the role of Chief Marketing Officer. Nikki, formerly of the Virgin Group and more recently Spotify, has proven invaluable since joining the company last year. As we progress towards launch we’ll be committing further resources into marketing throughout Europe and the US, building upon our strategy of amplifying artists, labels and hardware partners as they talk about our platform and content.
Over the next few months and having recently closed partnerships with Universal Music Group and Warner Music Group, our aim is to further extend our market leading position by entering agreements with music publishers, collection societies and performance rights organisations on a worldwide basis, enhancing the opportunities for deployment of the MelodyVR platform across the globe.”